Geurilla Optimization was invented by Scott Adams and involves fast, instinct-based marketing and testing

Geurilla Optimization was invented by Scott Adams and involves fast, instinct-based marketing and testing

One of the key principles of Popular Thoughts is moving FAST.  We use a term that our founder coined called Guerrilla Optimization which means to drive traffic to a website and review the site statistics multiple times in one day and then make changes to optimize it for revenue, impressions or whatever metrics you’re trying to achieve.  We’ve had great success with using this model.  Basically combining Statistics/Math with “Gut Instincts” and Experience.

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